The research project AUREAS aims to develop and evaluate a prototypical AR decision-making support system for crisis management. We focus on the potential of AR for enhancing the integration of social media data into decision-making processes. The project brings together the domain-specific knowledge and contacts to EMA professionals of the Centre for Integrated Emergency Management (CIEM) at the University of Agder (UiA) as well as the methodological expertise in social media analytics of the University of Duisburg-Essen (UDE). Moreover, methods of social media analytics mastered by UDE can be tried out in the control room (CIEMLab) run by UiA in a life-like AR setting. We propose that VR/AR can be employed to improve crisis response of emergency management agencies (EMAs).